When you need a product or service, it’s practically a reflex to turn to your favorite search engine to find what you need. Whether you’re looking for a specific brand or business or are hoping to find one that fits your needs, you start at the top of the search results and work your way down. Rarely do people get to the bottom of the results page or click to the next page of results.
Business that are positioned near the top of the search results for relevant keyword searches can gain great exposure to interested parties. Getting organic search traffic to your website (i.e., from search results, not paid search ads) is a powerful way to bring in new customers and bring back existing customers. This is why Search Engine Optimization (SEO) is so important.
SEO utilizes a set of practices to help your website rank for relevant keywords, meaning it comes back as part of the search results when keywords related to your business are searched. The better the SEO, the closer you’ll appear to the top of the search results.
Neon Pathways provides SEO services to help your business get noticed. It starts with understanding your current state. We will analyze your search rankings to see where you have opportunity to improve, and will perform keyword research to ensure you’re targeting the right keywords for your business.
We’ll identify on-page SEO improvements, which ensures your website is built to be search engine-friendly for your targeted keywords. We’ll also help you with off-page SEO tactics, which are things done outside of your website but help your rankings with search engines.
Find out how Neon Pathways can help your business thrive!
